Terms of Service

For the purposes of these Terms:

• "Service" means the Smart404 JavaScript snippet, REST APIs, dashboards, website, and any associated products or services.
• "Company", "we", "us" or "our" refers to Smart404 Ltd, a company registered in England & Wales (No. 15432120).
• "Subscriber" or "you" refers to the individual or entity installing, accessing or paying for the Service.
• "Visitor" means an end‑user of your website who triggers a 404‑not‑found page handled by Smart404.
• "Content" means any data, text, code, or other material submitted to or generated by the Service, including 404 event logs and suggestion click data.

By using the Service you represent that you are at least 18 years old and have authority to enter into these Terms on behalf of yourself or your organisation. If you are accepting on behalf of an organisation, you confirm that you have the legal authority to bind that organisation and that all references to "you" and "your" refer to both you and the organisation.

Smart404 is a lightweight script that intercepts HTTP 404 responses on your website and displays context‑relevant page suggestions or search results to help visitors recover. The Service includes:

• A JavaScript snippet you embed on each page (or via your tag manager).
• Cloud‑hosted AI models that analyse the missing URL and produce suggestions in real time.
• An analytics dashboard showing 404 trends, visitor interactions and recovery rate.
• Email or in‑app notifications of broken link spikes.

We continually improve the Service and may add or remove features at any time. Where a removal materially diminishes core functionality, we will give at least 30 days' notice.

To access paid tiers you must create an account. You agree to provide accurate, complete and up‑to‑date information and to keep your credentials secure. You remain responsible for all activity that occurs under your account.

Smart404 is offered on a subscription basis (Monthly or Annual) as described on our pricing page. Fees are billed in advance via our PCI‑DSS compliant payment provider. Prices are exclusive of VAT unless stated otherwise.

Your subscription renews automatically unless cancelled before the end of the current billing cycle. By providing payment information you warrant that you are authorised to use the payment method and authorise us (or our processor) to charge all applicable fees.

You may cancel at any time from your dashboard or by emailing info@fydo.co.uk. Your subscription will remain active until the end of the current period and will not renew.

We offer a 30‑day money‑back guarantee for first‑time subscribers. After 30 days, fees are non‑refundable except where required by law or where the Service fails to operate for more than 48 consecutive hours due to our fault.

We own all intellectual property rights in and to the Service, including the underlying software, algorithms and dashboards. Subject to your compliance with these Terms we grant you a non‑exclusive, non‑transferable, revocable licence to use the Service solely for your internal business purposes.

You retain all rights in Content generated from your website. You grant us a worldwide, royalty‑free licence to process such Content solely for the purpose of providing and improving the Service.

You agree not to (and not permit anyone else to):

• Reverse engineer, decompile, or attempt to derive the source code of the Service.
• Use the Service to infringe intellectual property or other rights of any party.
• Introduce malware, spam or other malicious code.
• Resell or provide the Service as a managed offering without our written consent.

We endeavour to maintain 99.9% monthly uptime and will use commercially reasonable efforts to resolve incidents promptly. Planned maintenance will be announced with at least 24 hours' notice where feasible.

The Service is provided on an “AS IS” and “AS AVAILABLE” basis. We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non‑infringement. We do not warrant that suggestions will be error‑free or that using the Service will guarantee a specific conversion uplift.

To the maximum extent permitted by law, our total liability arising out of or relating to the Service or these Terms is limited to the fees you paid us in the 12 months preceding the event giving rise to the claim. We shall not be liable for indirect or consequential losses, including lost profits, lost data, or business interruption.

You agree to indemnify and hold harmless Smart404, its directors, employees, and agents from any claims or damages arising from your Content, your breach of these Terms, or your unlawful use of the Service.

We may modify the Service or these Terms at any time. We will provide 30 days’ notice for material changes. Continued use after the effective date constitutes acceptance of the updated Terms.

These Terms and any disputes shall be governed by and construed in accordance with the laws of England and Wales, excluding conflict‑of‑laws rules.

If a dispute arises, the parties will first attempt to resolve it informally. If unresolved after 30 days, it shall be finally settled by binding arbitration under the London Court of International Arbitration (LCIA) Rules. The seat of arbitration shall be London, UK. The language shall be English. Nothing prevents either party seeking injunctive relief in any competent jurisdiction.

If any provision of these Terms is held unenforceable, the remaining provisions will remain in effect.

If you have questions about these Terms, please contact:

Fydo Ltd.
71‑75 Shelton Street, London WC2H 9JQ, United Kingdom
Email: info@fydo.co.uk
Phone: +44 20 8089 5123