Terms of Service – Smart404

1. Introduction

Smart404 ("we", "our", or "us") helps site owners turn dead‑end 404 pages into useful navigation pathways with a lightweight AI‑powered script. Protecting your privacy is central to our mission. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you install or interact with Smart404, visit our website, or communicate with our team.

By using Smart404 you agree to the practices described below. If you disagree with any part of this Policy, please do not use the service.

2. Information We Collect

2.1 Information You Provide

Account & billing details – name, company, email address, payment details (processed via our PCI‑DSS compliant provider).
Support communications – messages you send to our team by email or chat.

2.2 Information Collected Automatically

404 event logs – the requested URL, referrer header and timestamp.
Suggestion interactions – which Smart404 suggestion a visitor clicked (anonymised).
Technical data – IP address, browser type, operating system and basic device information.
Website analytics – aggregate page‑view and usage statistics collected via first‑party cookies.

2.3 Cookies & Similar Technologies

Smart404 sets a first‑party cookie (_s404) to remember which suggestions a visitor has already dismissed. Our marketing site uses analytics cookies to understand traffic patterns. You can disable non‑essential cookies at any time via the banner presented on your first visit.

3. How We Use Your Information

We process your information to:

Deliver, maintain and improve the Smart404 script and dashboards.
Provide relevant page suggestions to your visitors.
Generate aggregated analytics and ROI reports for you.
Process transactions and send service‑related emails.
Detect, investigate and prevent fraud or abuse.
Comply with legal obligations.

4. Legal Basis for Processing

Under the UK GDPR and EU GDPR we rely on:

Contract – to provide the Smart404 service you have requested.
Legitimate Interest – to improve our product, keep it secure and market to existing customers.
Consent – for optional marketing cookies and communications.
Legal Obligation – for accounting and regulatory requirements.

5. Data Retention

Data Category	Retention Period	Reason
Account details	7 years after account closure	Tax & contractual records
404 event logs	30 days	Generate suggestions & analytics
Aggregated metrics	Indefinite (non‑identifiable)	Historical reporting & product improvement
Payment records	7 years	Legal/accounting obligations
Support tickets	3 years after last interaction	Customer service reference

When the retention period expires we either delete your data or irreversibly anonymise it.

6. Data Security

We employ industry‑standard technical and organisational measures including TLS 1.3 encryption in transit, AES‑256 encryption at rest, principle‑of‑least‑privilege access controls and regular penetration testing.

7. Sharing Your Information

We only share data with sub‑processors essential to run Smart404 (cloud hosting, payment processing, email delivery). All providers are under GDPR‑compliant agreements and may not use your data for their own purposes.

8. International Transfers

Your data is stored in EU‑based data centres. Where we transfer data outside the UK/EU we rely on adequacy decisions or Standard Contractual Clauses.

9. Your Rights

You may access, correct, delete, restrict or export your personal data, or object to processing, at any time. To exercise these rights email info@fydo.co.uk. We respond within 30 days.

10. Children’s Privacy

Smart404 is not directed at children under 18 and we do not knowingly collect their data.

11. Changes to This Policy

We will post any changes on this page and update the “Last updated” date above. Significant changes will be communicated by email to account owners.

12. Contact Us

Fydo Ltd.
71‑75 Shelton Street, London WC2H 9JQ, United Kingdom
Email: info@fydo.co.uk
Phone: +44 20 8089 5123

Data Protection Officer: info@fydo.co.uk